Hello! We are Stacy Johnson and Cami Connell from the Improve Group. At Evaluation 2013, we had the opportunity to present on our experiences using a unique mixed methods approach to collecting data.

Your data collection strategy has the potential to seriously impact your evaluation. You might ask yourself questions like: How do we make sure we are getting the whole story? What if one method isn’t appropriate for gathering all the information you need from a single source? How do you engage people in data collection in a way that makes them understand and want to use the findings? One way to address these questions is to think about each stage of data collection as a layered process by directly connecting quantitative and qualitative methods to complement each other and build a more in-depth and accurate story.

The preceding is an excerpt from our staff entry for the AEA365 Blog. Read the full article with lessons learned and tips here.